Industry Day at the Range

Industry Day at the Range™ Announces Supporting Sponsors and Limited Exhibitor Availability for 2025 Even

LAS VEGAS, N.V. – October 29, 2024 – SHOT Show® Industry Day at the Range sponsored by the National Shooting Sports Foundation (NSSF) is thrilled to announce the esteemed industry-leading manufacturers who have committed as Supporting Sponsors for the highly anticipated 20th annual event, set to take place on January 20, 2025.

Renowned companies who have signed as Supporting Sponsors include: 

  • Action Target

  • Armscor Precision

  • Colt’s Manufacturing

  • CZ USA

  • Henry Repeating Arms

  • KelTec

  • Reptilia

  • Rock Island

  • Ruger Firearms

  • Savage Arms

  • Silencer Central

  • TrueTimber Camo

As we gear up for 2025, exhibitor slots are filling up at a rapid pace, and we're nearing full capacity. With over two hundred manufacturers exhibiting each year, this event offers an exclusive opportunity to showcase new products before they hit the market. The event garners millions of digital impressions, making it a valuable advertising opportunity for all industry brands. Beginning the moment Industry Day at the Range begins, sponsors and exhibitors will receive media coverage which will continue throughout SHOT Show and the year. This means your brand and new products generate buzz before the competition even starts, making this an excellent opportunity for businesses to showcase their latest products. Prospective participants are strongly encouraged to secure their spots as soon as possible.

Remaining Sponsorships and Exhibit Spaces:

  • Media Lunch Sponsor – Exclusive Shooting Bay; 25 or 100 yards

  • Event App Sponsor – Exclusive Shooting Bay; 25 or 100 yards

  • Shared Bay: 100 yards

  • 10x10 Shooting Area: Ranging from 25-500 yards, a Suppressor Area and Shotgun: Clay Targets

  • 10X10 Non-Shooting Display

 We would like to emphasize that being an exhibitor at SHOT Show is not a prerequisite for participation at Industry Day. We welcome all eligible exhibitors to join us at this exclusive event. Exhibit pricing is available here and exhibitors can secure their spot by registering.

The 2025 Industry Day at the Range is scheduled to unfold at the esteemed Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 20, 2025. The event will run from 8:30 a.m. to 4:30 p.m., offering opportunities for businesses to connect, network and showcase their products to industry professionals and enthusiasts.

For additional insights and updates on Industry Day at the Range, please visit our official website at SHOTShowRangeDay.com.

Media contact: Kelsey Puryear, Industry Day at the Range

E-Mail: Kelsey@shotshowrangeday.com.

About Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range. 

LWRC International Announced as Official Coffee Sponsor of Industry Day at the Range™ 2025

LAS VEGAS, N.V. – November 21, 2024 – LWRC International, the renowned firearm manufacturer and CAGE defense contractor, is proud to announce its role as the Coffee Sponsor for Industry Day at the Range 2025, the premier event that kicks off the much-anticipated SHOT Show. Industry Day at the Range is set to take place on January 20, 2025, at the Boulder Rifle & Pistol Club in Boulder City, Nev.

Known for its high-performance firearms, LWRC International is trusted by outdoor enthusiasts, hunters and shooters. The partnership with Industry Day at the Range reinforces LWRC International’s commitment to providing great products for individuals who demand the best in performance and quality.

“We're thrilled to be a part of Industry Day at the Range as the Coffee Sponsor,” said David Ridley, senior vice president of sales and marketing at LWRC International. “LWRC International firearms are the gold standard of reliability and durability in the industry, trusted by customers worldwide. We are honored to support this range event.”

LWRC International’s firearms are manufactured with advanced features and will be showcased at SHOT Show 2025. Attendees at Industry Day at the Range can look forward to seeing and shooting several new products that will be showcased at this year’s event.

"We are confident that LWRC International’s involvement will add a new dimension to Industry Day at the Range, enhancing the experience of all participants," said Kelsey Puryear, event manager of Industry Day at the Range. "LWRC International is synonymous with quality, and we are delighted to have them on board as the Coffee Sponsor for this year's event."

Remaining Sponsorships and Exhibit Spaces: 

  • Media Lunch Sponsor – Exclusive Shooting Bay; 25 or 50 yards 

  • Event App Sponsor – Exclusive Shooting Bay; 25 or 50 yards 

  • Shared Bay: 100 yards 

  • 10x10 Shooting Area: Ranging from 25-500 yards, a Suppressor Area and Shotgun: Clay Targets 

  • 10X10 Non-Shooting Display 

“We would like to emphasize that being an exhibitor at SHOT Show is not a prerequisite for participation at Industry Day. We welcome all eligible exhibitors to join us at this exclusive event,” said Puryear. 

Exhibit pricing is available here and exhibitors can secure their spot by registering, registration is expected to close December 6, or sooner as space sells out.

For more information about the 2025 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.  

For more information about LWRC International visit www.LWRCI.com

Media contact: Kelsey Puryear, Industry Day at the Range

E-Mail: Kelsey@shotshowrangeday.com.

About LWRC International  

Based in Cambridge, Maryland, LWRC International designs and manufactures high performance firearms. Our mission is to deliver reliable, accurate and extremely durable products. Through innovative design, engineering excellence, cutting-edge manufacturing processes, and materials technologies; LWRCI™ products are built to perform and exceed end user expectations. See the complete line of LWRCI™ advanced MSR’s at lwrci.com.

About Industry Day at the Range

SHOT Show Industry Day at the Range is the premier event for shooting industry professionals, offering a unique opportunity to showcase products to media, buyers, and industry influencers. Held annually one day before the renowned SHOT Show, Industry Day at the Range allows exhibitors to engage with a captive audience and gain unparalleled exposure in the firearms and shooting sports industry.

Secure Your Exhibit Space at Industry Day at the Range™

LAS VEGAS, N.V. – October 15, 2024 SHOT Show® Industry Day at the Range is the most influential one-day trade event in the industry. It's the only range event officially associated with the SHOT Show and is proudly sponsored by the National Shooting Sports Foundation (NSSF). The 20th annual event will take place on January 20, 2025. Held the day before the opening of SHOT Show, this event draws over 2,500 invited and vetted media members and buyers to preview and test the latest products. This is where innovation meets hands-on experience, setting the stage for what's to come in the year ahead.

With over two hundred manufacturers exhibiting each year, this event offers a truly exclusive opportunity to showcase new products before they hit the market. The event garners hundreds of millions of digital impressions, making it a high-value, high-impact advertising opportunity for both big and small brands alike. Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins, and this coverage continues during SHOT Show and throughout the year. This means your brand and new products are generating buzz before the competition even gets started. 

Remaining Sponsorships and Exhibit Spaces:

  • Media Lunch Sponsor - Exclusive Shooting Bay; 25 or 100 yards

  • Event App Sponsor - Exclusive Shooting Bay; 25 or 100 yards

  • Shared Bay: 100 yards

  • 10x10 Shooting Area: Ranging from 25-500 yards, a Suppressor Area and Shotgun: Clay Targets

  • 10x10 Non-Shooting Display 

Exhibit pricing is available here and exhibitors can secure their spot by registering

More information about Industry Day at the Range can be found at SHOTShowRangeDay.com.  

Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.