The days of blurry, poorly lit and unattractively posed hero shots are over. Photography and videography have reached a whole new level and now more than ever the hunting industry is inundated with talented content creators consistently producing imagery that is magazine worthy. This is a great thing for hunting and how it’s portrayed to the general public, but for the professional photographer or creative agency, it forces us to work harder to produce content that stands out. There is no crystal ball when it comes to standing out and oftentimes the setting and situation you find yourself in are what ultimately determines the quality of your content. However, through learning from others and the highs and lows of learning through experience, there are a few key aspects of my creative process that I stand by that help me create better content.
Why is the audience not engaging with our Social Media posts? How do I get something to go viral? My content is good, but I want to get more likes and comments. Do I have to pay for engagement and reach?..... At least my mom likes it.
You ever wonder while watching your favorite movie, what goes into making all that come to life? Your average Hollywood movie would have consisted of a director who is the vision, producer who ensures everything is flowing smoothly, camera operator who is the guru on the camera and equipment, audio engineer who captures the audio, gaffer who runs lighting, interviewer who gathers narration for the story and editor who puts it all together. Although it would be nice to have that full team to run a high level shoot, it can also be achieved with two people so let me tell you how.
The term “organic growth” is tossed around a lot in social media marketing. Achieving such growth is a key element that drives social media marketing success in the larger picture of using social media as a tool to cultivate business. That said, how does one achieve this mysterious “organic growth”? There are hundreds of blog write-ups out there that list a wide variety of tips and tactics on this topic. For now, we’ll keep it simple and give you three easy strategies that have shown proven success for us time and time again.
I made it a personal goal this year to spend more time and energy in the woods and less time in the water. With that, I also made it a goal this year to secure my first full-time job. I graduated from college this past spring with a Bachelor’s degree in marketing and was fortunate enough to join the Murray Road team at the beginning of August. It’s now mid-way through fall and I have also been lucky enough to take my first whitetail buck with a bow and arrow.
February 2020 feels like another decade now. For a few blisteringly cold days just seven months ago, I had the privilege of helping with a conservation hunt in the Arkansas delta. The Snow Geese were migrating, Savage had early production Renegauge shotguns to test, and we invited a handful of experts from across the country to help cull the flock.
To no surprise, summer has once again blown by in a whirlwind of busy professional and personal schedules. Although these past few months have not exactly been conventional, the season was still packed to the brim with great memories made with family and friends. One thing that remained consistent was the opportunity to enjoy the great outdoors with little limitation on some of our favorite activities.
As we enter our second full month of drastic changes to our daily lives, it’s important to keep perspective. First off, we watched hoarding and panic become rampant. These are poor responses that neither serve a need nor solve a long-term problem. And they surely aren’t a flattering impression of one’s ability to think ahead, be in control or remain calm.
I’ve made the commitment to more regular, less-calculated writing. But I still want and need anything I publish to be relevant, beneficial or intriguing to read. If it were up to me, I’d work on a 250-word piece for three months, rewrite it 6 times and get a few peer reviews before hitting “send”. This is a perfect transition into today’s piece.
There’s nothing like the chaos of a huge tradeshow. As a veteran of the SHOT Show experience, my whole year tends to center around the frenetic pace of 5 solid days in Vegas with 80,000 of my closest friends. As a content creator for Murray Road, I get more done in that week than I do in an average month.