We offer complete end-to-end communication solutions that enhance the value of our clients’ businesses and drive sales.
public relations
Public Relations is the process of working with media outlets for the purpose of informing the public of a company’s mission, product, services, etc. in a credible manner. This is done by coordinating directly with the people or brands that can directly influence the consumer.
We will focus on leveraging key relationships to create relevant coverage in order to gain valuable brand exposure and drive loyal customers. This will be done by: delivering sharable materials, identifying potential influencers, drafting media pitches and requests, writing and distributing press releases, following crisis management plans and sharing final performance reports.
Media planning & buying
Backed by our in-depth understanding of the outdoor, hunting, defense and tactical market, we have the solid media planning and buying expertise to further enhance our clients’ position in the marketplace. We have extensive experience in planning media campaigns and purchasing millions of dollars worth of ad space for our clients each year. By combining our media buying and pubic relations efforts, we can capitalize on its added efficiencies, coordination, and economies of scale.
In our media planning and buying strategies we provide comprehensive and integrated plans that will match the goals and objectives of each client. We have the ability to analyze both previous and current campaigns in order to make the most strategic decisions.
affiliate & AMBASSADOR management
Increasing exposure and achieving direct sales online are vital for a brand’s success. Partnering with ambassadors and affiliates is a great way to increase visibility and revenue, but it’s a time-consuming practice. We have dedicated personnel working daily with the top affiliate networks. Our team also has relationships with first-rate affiliates and ambassadors in numerous verticals formed over years of collaboration. Whether your brand is just getting started or looking to increase revenue through new channels, we can provide end-to-end affiliate and ambassador management that drives results.
event management
Our team has experience managing and attending hundreds of events. We know planning can never start too early, and no detail is too small. We work ahead and plan out events big and small with a regular cadence of deadlines and updates to keep things moving and ensure a smooth event.
SOCIAL MEDIA MANAGEMENT
We support social media strategies by managing a variety of platforms and ensuring that social media efforts are seamlessly integrated with other marketing and PR tactics. Having programs in place for actively listening and contributing to online conversations related to consumers, key distributors, dealers, industry trends and competitors is important to gain visibility, reinforce key messages and exhibit thought leadership.
email marketing
Email communication is imperative to maintain relevancy with consumers and key partners. Email campaigns bring awareness to new products, distinguish brands from competitors and increase website traffic. We have the knowledge and experience to craft customized email marketing campaigns that will be tailored to your customer.
digital marketing & advertising
In today's environment, a digital presence in imperative to bring awareness to new products and distinguish themselves from competitors. Your digital footprint must be complete, engaging, informative and optimized for customer and consumer interaction. We will assess the status of our website, digital asset library, electronic versions of printed items, any customer interfaces or platforms, social media outlets, presence on partner sites/locations, etc. From there we will propose a plan, identify budgets and timelines and execute an on-time and on-budget delivery of approved projects.
brand creation, development & enhancement
We can name new products, build the framework for complete new product lines and launches and create a corporate-wide strategy to strategically execute the plan—incorporating sales, marketing, customer service, product development and executive leadership.
creative services
Marketing materials are the building blocks that create the foundation for so many efforts and areas. It is important when manufacturing, selling and branding products for consumer markets that the team has solid information to work from. We know how to build a robust framework from the ground up that supports growth and forward-thinking objectives.
At the Murray Road Agency, we have our own in-house photographers, videographers and creative team that live and breathe the outdoor industry. With a creative eye and passion to set us apart, we are adept at content captures that will maximize your usable assets. By sharing costs and shoots with other brands, we will ensure that your dollars go further while also having all content needs met beyond expectations.
Based on your needs, we can create a broad list of deliverables, including photographs, videos of varying lengths, commercials, product launch support and social media assets.
REPORTING
Analytics drive strategy and optimization. We understand that advertising in the print and broadcast space is not as easily quantified as it is in the digital space. However, we still monitor all of these platforms and the coverage our clients receive through traditional methods and more unique methods such as QR code incorporation.
Murray Road monitors campaigns in real time and provides both monthly and annual reports that analyze performance. We then use our expertise to advise on any recommended creative shifts as needed.
crisis & corporate communication
Murray Road has the Crisis Communications experience to provide our clients with end-to-end guidance and coverage. We have personal and well-documented experience in navigating our way through social media issues, class-action lawsuits, product recalls, factory explosions, internal communications challenges and more.
As an agency, our capabilities include: proactive planning, training, onsite management of events, real-time monitoring of platforms during a crisis, live reactions and reports of the crisis’ final effects.
Whether you need us to lead the process or fill a gap in your team, our experience is extensive and we are confident in our ability to be there when you need it most.
Additional services include but are not limited to the following: