Industry Day at the Range

Industry Day at the Range™ Announces Kimber as Sponsor of 2025 First Shot

Frank Proctor, U.S. Army Special Forces veteran and Grand Master in the U.S. Practical Shooting Association will kick off the event with the First Shot in the Kimber bay. 

BOULDER CITY, Nev. – January 17, 2025 SHOT Show® Industry Day at the Range is pleased to announce Kimber as the 2025 Industry Day at the Range First Shot sponsor, on Monday, January 20, 2025, at the Boulder Rifle & Pistol Club in Boulder City, Nev. Frank Proctor, U.S. Army Special Forces veteran and Grand Master in the United States Practical Shooting Association (USPSA) Limited division will have the honor of firing the first shot. 

Industry Day at the Range created the First Shot to provide one individual with the honor of firing the First Shot to start the day. For this year's event, Proctor will fire the First Shot in the Kimber Bay (SR-.3) using the new 1911 variant from Kimber, the 2K11 chambered in 9mm. Industry Day at the Range will also donate $1,000 to Boot Campaign, Kimber’s foundation of choice. 

Boot Campaign is a national 501(c)(3) charitable organization that supports veterans and active-duty military families. Its mission is to honor and restore the lives of veterans and military families through individualized, life-improving care.

Kelsey Puryear, Industry Day at the Range manager said, “Frank’s distinguished career in the U.S. Military, combined with his success in competitive shooting, makes him the perfect choice to kick off the event. Everyone is looking forward to seeing his skills in action as we begin what promises to be a great week for the industry in Las Vegas.”

In addition to Proctor’s accomplishments as a Green Beret in the United States military, he was also named Grand Master in the USPSA Limited division and founder of Frank Proctor Shooting, a training and gear company.

"At Kimber, we are proud to sponsor the 2025 Industry Day at the Range First Shot Event," said Kimber Director of Marketing and Communications Everett Deger. “We are honored to have Frank Proctor firing the First Shot with Kimber’s new release, the 2k11, and cannot wait for a great kickoff to Industry Day.”

Industry Day at the Range 2025 is open to invited and pre-registered media and buyers and will take place on January 20, 2025, from 8:30 a.m. to 4:00 p.m. at the Boulder Rifle & Pistol Club, offering ample opportunities for businesses to connect, network and showcase their products to industry professionals and enthusiasts ahead of SHOT Show. SHOT Show is the nation's largest professional event for the sport shooting, hunting and outdoor industry and takes place in Las Vegas January 21-24.

For more information about the 2025 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com

Media Contact: Kelsey Puryear, Industry Day at the Range Manager

Email: Kelsey@shotshowrangeday.com

About Kimber

Kimber Mfg., Inc. is an American company that designs and manufactures premium firearms for individual, sporting, law enforcement and military markets. Complete information on Kimber firearms, accessories and Less-Lethal products is available at www.kimberamerica.com or by phone from Kimber in-house staff at +1 (888) 243-4522. A detailed product catalog is available upon request. Kimber can also be found on Facebook, Twitter, YouTube and Instagram.

About Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.

NSSF to Sponsor Industry Day at the Range™ Through 2028

BOULDER CITY, Nev. – January 15, 2025 SHOT Show® Industry Day at the Range is proud to announce the National Shooting Sports Foundation (NSSF) has committed to extending its title sponsorship through 2028, continuing to make Industry Day at the Range the only range event officially associated with SHOT Show. The 2025 event marks Industry Day at the Range’s 20th anniversary, which will take place on Monday, January 20, 2025, at the Boulder Rifle & Pistol Club.

NSSF is the trade association for the firearm industry. Since 1961, its mission has been to promote, protect and preserve hunting and shooting sports. NSSF has supported Industry Day at the Range for 13 years. It became the title sponsor in 2012 and has now extended the sponsorship through 2028. The continued support from NSSF has been crucial to the growth and success of Industry Day at the Range, helping establish the event as a premier platform for networking, product demonstrations and industry engagement.

“SHOT Show Industry Day at the Range provides invited media members and buyers with a hands-on opportunity to test new products and to share that experience with their readers and customers," said Chris Dolnack, NSSF senior vice president and chief customer officer. “We’re excited to continue our partnership with Industry Day at the Range in presenting this unique added-value experience to our media and buyer attendees.”

Industry Day at the Range is held annually the day before the opening of SHOT Show. As the premier event of its kind, it brings together invited media members, buyers and manufacturers to preview and test the latest industry products before the SHOT Show floor opens. By combining the dynamic reach of both SHOT Show and Industry Day at The Range, the event provides the top media and buyers with exclusive access to cutting-edge products, generating valuable coverage and excitement ahead of SHOT.

“We are thrilled that NSSF is extending its sponsorship,” said Kelsey Puryear, Industry Day at the Range manager. “NSSF is a fantastic partner, and we are proud to continue to be the only range event officially associated with SHOT Show. The NSSF goes above and beyond to support gun safety and education, and to be a voice for the firearms community. This sponsorship extension is just another example of the support for this industry.”

In 2023, the firearm industry generated $90.6 billion in total economic activity across the nation, according to the NSSF, highlighting its continued growth and significance. As the industry expands, it is crucial for manufacturers to provide dealers and media with exclusive previews of upcoming product launches to drive future success.

Industry Day at the Range 2025 is not open to the public and will take place on January 20, 2025, from 8:30 a.m. to 4:00 p.m. at the Boulder Rifle & Pistol Club, offering ample opportunities for businesses to connect, network and showcase their products to industry professionals and enthusiasts.

For more information about the 2025 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com

Media Contact: Kelsey Puryear, Industry Day at the Range Manager

Email: Kelsey@shotshowrangeday.com

About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

About Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.

SHOT Show® Industry Day at the Range™ - Last Call for Exhibitor Registration!

LAS VEGAS, N.V. – December 5, 2024 – The final day for exhibitors to secure a spot at the highly anticipated Industry Day at the Range is Friday, December 6, 2024. With an impressive lineup of industry professionals, media, influencers and buyers, this event is the perfect opportunity to showcase your products and connect with over 2,000 key players in the firearms and outdoor industry.

Industry Day at the Range Event Details:

Date: January 20, 2025

Location: Boulder Rifle & Pistol Club, Boulder City, NV

Times: 8:30 a.m. to 4 p.m. for registered media and 12 p.m. to 4 p.m. for registered buyers

Industry Day at the Range provides a unique platform for exhibitors to demonstrate their latest innovations, engage with the top media and buyers and receive unparalleled exposure. As the deadline approaches, here's a snapshot of the remaining available spots:

  • Media Lunch Sponsor – Exclusive Shooting Bay; 25 or 50 yards  

  • Event App Sponsor – Exclusive Shooting Bay; 25 or 50 yards  

  • 10x10 Shooting Area: 25-500 yards  

  • 10X10 Non-Shooting Display  

“If you have been considering exhibiting at Industry Day at the Range, 2025 is the year to make it happen. With record-breaking media and buyer registrations, this year is on track to be our largest and most impactful yet,” said Kelsey Puryear, event manager of Industry Day at the Range. “Don't miss the opportunity to connect with an unmatched audience and showcase your products before being seen on the SHOT Show floor.”  

Exhibit pricing is available here and exhibitors can secure their spot by registering, registration will close on December 6.  

For more information about the 2025 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.  

Media Contact: Kelsey Puryear, Industry Day at the Range Manager 

Email: Kelsey@shotshowrangeday.com   

About Industry Day at the Range 

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.