Brian Immel Brings Extensive Brand Building Experience to ZEISS
White Plains, NY – December 19, 2019
ZEISS is happy to announce the addition of Brian Immel as Head of Marketing, Consumer Products. Immel joined the ZEISS team in November and will be responsible for the marketing and brand management of Zeiss optical products for the Hunting, Nature, Photography and Cinematography categories.
Immel has extensive marketing experience building venerable brands across multiple consumer products industries. Most recently, Immel worked as Vice President of Global Marketing for the Cycling Sports Group with oversight of the Cannondale and GT brands. Prior to that, he held major marketing and brand management roles with General Mills, Pepperidge Farm and The Hartford Financial Services Group.
“The ZEISS team could not be more thrilled to have Brian as a new member of the organization,” said Robert Pignataro, General Manager – ZEISS Group. “Brian has extensive experience developing marketing strategies for premium brands and we look forward to him building awareness of Zeiss Consumer Products and partnering with our online and retailer partners to drive growth.”
“I am excited to have joined the ZEISS organization,” said Immel. “ZEISS offers extremely high-quality products across a range of categories that all demand precise and reliable performance. I look forward to working with the team and having the opportunity to drive growth across an impressive lineup of products under such an iconic brand.”
To find out more about ZEISS Consumer Products please visit:
https://www.zeiss.com/corporate/us/home.html
Press contact
ZEISS Public Relations
Cathy Williams
Email: cathy.williams@murrayroadagency.com
About ZEISS
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling more than 5.8 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (status: 30 September 2018).
For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future far beyond the optics and optoelectronics industries. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership.
With around 30,000 employees, ZEISS is represented in nearly 50 countries, with approximately 60 of its own sales and service companies and 30 manufacturing and development centers around the globe. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl ZEISS Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl ZEISS AG.
For more information, please visit www.ZEISS.com
ZEISS Consumer Products
ZEISS Consumer Products comprises the company’s business with cameras and cine lenses, binoculars, spotting scopes and hunting optics. The area is part of the Consumer Markets segment and is represented at the sites in Oberkochen and Wetzlar.