INMAN, S.C. – December 14, 2021 – TrueTimber has announced a lineup of fishing lures featuring TrueTimber camo patterns from new licensee partner, EnVish®. EnVish now offers a variety of new lures in multiple popular TrueTimber camo patterns including Strata, Prairie, Rift, Viper Urban and Viper Snow. These lures are now available for purchase at EnVish.com.
“We are really excited about this partnership and are really looking forward to a bright future with EnVish,” said TrueTimber CEO Rusty Sellars. “They have done a great job of creating quality lures that catch fish cast after cast. Turns out our camo patterns not only look great, but perform great on these lures and we are excited for customers to start catching more fish using them.”
The EnVish WING WAVER is a floater with heavy deep rattlers. This lure makes a racket on retriever with tight rapid shakes and slowly rises to the surface when paused. This lure is offered in TrueTimber Strata, Prairie, Rift, Viper Snow and Viper Urban camo patterns. MSRP $19.97.
The EnVish ULTIMATE SHAD is the ultimate bass slayer. It dives, floats and rattles to nail bass cast after cast. This lure is offered in TrueTimber Strata, Prairie, Rift, Viper Snow and Viper Urban camo patterns. MSRP $19.97.
The EnVish PROPER PENCIL throws straight with narrow accuracy just like a pencil. This lure is 3” long with weighted tail and rattle. It darts side to side on retrieve with a slight roll like a wounded bait fish. This lure likes to slow sink with a wobble on retrieve pause. This lure is offered in TrueTimber Strata, Prairie, Rift, Viper Snow and Viper Urban camo patterns. MSRP $19.97.
The EnVish SUPER STICK casts far and straight. It rattles with authority and swims like a fleeing bait fish. Just like its smaller sibling the Proper Pencil, this lure is incredible strong and a shore casters dream tool for catching big fish. It features a weighted tail and sinks with a wobble. This lure is offered in TrueTimber Strata, Prairie, Rift, Viper Snow and Viper Urban camo patterns. MSRP $29.97.
The EnVish DEEP DAISY features a huge bill for a straight to the bottom run, plus the unique profile floats. It can run down deep on a cast and on retrieve, pauses help pop up and over bottom debris with finesse. Slow retrieve for the constant controlled depth, or it can be run hard for up to 20ft depth on a shore cast. This lure is offered in TrueTimber Strata, Prairie, Rift, Viper Snow and Viper Urban camo patterns. MSRP $24.97.
To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.