ATHENS, Ala. – June 12, 2023 – SLG2, Inc.®, the industry’s leading event marketing company and includes brands Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting, is thrilled to announce its 5-year partnership extension with Bass Pro Shops®. Dedicated to educating women and their families about the importance of firearm, community and family safety, SLG2, Inc. travels to Bass Pro Shops/Cabela’s storefronts across the country, introducing guests to shooting sports and education on living securely.
“Through our partnership with Bass Pro Shops/Cabela’s, we’ve been able to create a huge impact on community members across the Nation and the industry as a whole,” said Karen Butler, president and CEO of SLG2, Inc. “Bass Pro Shops/Cabela’s customers and employees hold a very special place in our hearts. With hundreds of moving testimonials and countless lives changed, this continued partnership is crucial in enhancing and maximizing Shoot Like A Girl’s mission.”
In 2022, the mobile range travelled over 35,000 miles to Bass Pro Shops/Cabela’s locations and is continuing to provide women and their families with the resources to build unmatched confidence in their shooting sports abilities in 2023. From brand new to experienced shooters, SLG2, Inc trailer stops introduce guests to safe handling and shooting of several disciplines.
Shoot Like A Girl’s 15-year Expansion Tour and Safe LivinG tour marks an important milestone for the company, and thanks to partners like Bass Pro Shops, they are able to continue expanding upon the mission of educating others about the importance in firearm safety. Those who visit the range not only learn about responsible gun ownership, the benefits of firearms and the positive influence the participation of shooting sports can have on your life, but each guest leaves forever empowered and confident in their new abilities.
To learn more about Shoot Like A Girl’s mission, partners, resources and events, visit ShootLikeAGirl.com and safeliving2.com.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.