Norma® Displays Game-Changing Ammunition and Offers Show Specials at 2019 NBS Show

Tampa, FL – August 22, 2019 - Norma will be showcasing several new-for-2019 ammunition products at the Nation’s Best Sports (NBS) Expo at the Fort Worth Convention Center in Fort Worth, Texas from August 27-29, 2019. Exhibiting at booth 940, Norma will display new and popular products, including their new 223 Norma Tactical, the 9mm Monolithic Hollow Point (MHP™) personal defense, BONDSTRIKE™ Extreme long-range hunting, and ENVY™ match grade for pistol caliber carbines (PCCs). Attendees are encouraged to stop by the Norma booth to see the new products first-hand, and to sign up for show specials. 

“The Nation’s Best Sports Expo always feels like a big family reunion,” said Paul Lemke, General Manager for RUAG Ammotec USA, “and Norma’s proud to be part of the 2019 Expo. We’ve made some big announcements in 2019, and we’re pleased to get the chance to showcase Norma’s new ammunition lines for NBS’s members.” 

223 Norma Tactical

223 Norma Tactical is a 55-grain full metal jacket loaded to strict Norma standards. This new round gives shooters excellent reliability and consistency at a reasonable price. Made with reloadable brass and high-quality components, this ammo is great for plinking, training or competition use.

Norma MHP

Norma’s 9mm MHP is an all copper bullet engineered for massive expansion and great stopping power. The MHP is designed to reliably feed into all pistol and carbine chambers and is calibrated for consistent, devastating terminal performance, regardless of barrel length. By achieving consistent, massive expansion, the Norma MHP is setting a new standard for personal defense ammunition.

Norma BONDSTRIKE Extreme

Designed for extreme long-range accuracy and excellent performance on game at all distances, the BONDSTRIKE Extreme bullet is bonded for weight retention and penetration. Norma’s engineers developed a unique bonding technology to maximize weight retention and ensure a devastating wound channel through controlled expansion at all velocities. Combined with the inherent accuracy of Norma’s sophisticated boat-tail bullet design, BONDSTRIKE is the ideal cartridge for hunting deer, elk, antelope or any other medium to large-sized game. 

Norma ENVY 

As the popularity of Pistol caliber carbines (PCCs) has surged in the past few years, so has the need for an improved target load that can bring out the best results for training and competition. Norma has answered the call with ENVY. With a more precise, uniform bullet design and improved tolerance ranges across production, Norma’s ENVY is setting a new standard of accuracy and performance from PCCs.

More information about new and popular Norma products can be found at norma-ammunition.com

Media contact:Cathy Williams, Murray Road Agency
Email: cathy.williams@murrayroadagency.com

Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company.

Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability.  Norma’s commitment to delivering trustworthy ammunition for hunters and shooters has been the driving force in the continual growth and expansion of Norma’s product line-up and manufacturing capabilities. For more information on Norma ammunition and components, please visit norma-ammunition.com. 

Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH.  RUAG Ammotec USA, Inc. not only introduces Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace, but also leverages European offerings known for precision, reliability and innovation and combines them with disruptive U.S. components, know-how and partnerships to manufacture and deliver world-class small arms ammunition solutions for use by sports shooters, law enforcers and warfighters in the United States and abroad. RUAG Ammotec markets commercial product offerings under the Norma, Geco, Swiss P and Inceptor brands.

RUAG Ammotec belongs to the Swiss technology corporation RUAG Holding AG, which is headquartered in Bern. RUAG develops and sells internationally renowned technology applications in the field of aerospace along with safety and defence technology for use on land, sea and in space. A total of 57% of RUAG's products and services are for civilian use, and 43% are intended for the military market. Its corporate headquarters are in Bern (Switzerland). Production sites are located in Switzerland and in 13 other countries in Europe, the USA, and the Asia-Pacific region. Around 8,700 employees – 430 of them trainees – represent 48 nationalities and generate revenue of around CHF 1.86 billion.