Sierra & Barnes

Sierra Bullets and Barnes Bullets to Attend 2025 Great American Outdoor Show

MONA, Utah – January 17, 2025 – Sierra Bullets and Barnes Bullets are pleased to announce its attendance at the 2025 Great American Outdoor Show. Taking place February 1-9, 2025 in Harrisburg, Pa., this nine-day event recognizing hunting, fishing and outdoor traditions will feature over 1,000 exhibitors across the industry. Both brands will showcase product lineups in booth #282.

Together, Sierra Bullets and Barnes Bullets have set the standard for quality and performance within the ammunition industry, consistently meeting the demands of consumers worldwide. Sierra Bullets and Barnes Bullets are thrilled by the opportunity to connect with consumers at GAOS, providing them the chance to explore and learn more about both brands’ premium products. Both companies are eager to share its craftsmanship and expertise, while offering show specials to attendees.

“We are excited to attend the Great American Outdoor Show in Harrisburg this year. It’s another great opportunity to meet and talk with all our East Coast consumers and hear about what products they get excited about and what they like to use, as well as what they’re missing and what they think we can do better,” said Sierra Bullets’ and Barnes Bullets’ VP of Marketing and Business Development Andrew Sparks. “Consumer shows are essential for gaining insights into how our brands can evolve to better meet users’ needs.”

Sierra Bullets will be selling a wide variety of its component bullets. Barnes Bullets will offer an assortment of ammunition, ranging from specialized products to its most popular calibers. Additionally, the brands will be selling products at a discount and will offer various show specials. With both brands offering a wide selection to meet the needs of every consumer, attendees are encouraged to stop by Sierra Bullets’ and Barnes Bullets’ booth and take advantage of the show specials.

More information on the latest new products and offerings from Sierra and Barnes is available at www.sierrabullets.com and www.barnesbullets.com.

About Sierra Bullets

Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs. Sierra's products have cultivated a significant consumer following recognized by its iconic "green box" packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.

About Barnes Bullets

Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.

Barnes Bullets to Exhibit at the 2025 Safari Club International Convention

MONA, Utah January 15, 2025Barnes Bullets is thrilled to exhibit at the 2025 Safari Club International Convention. The annual convention will take place on January 22-25 at the Music City Center in Nashville, Tennessee. Barnes Bullets will be located at booth #2031 and encourage all attendees to visit and check out the latest offerings.

The Safari Club International Convention is centered on wildlife conservation and hunting expeditions, bringing together hunters, conservationists and outdoor experts for exhibitions, auctions and seminars. The show floor experience offers attendees the opportunity to find incredible products and services from the world’s most impressive professional hunters, outfitters, gunmakers and artists. These extraordinary exhibits from the outdoor industry’s top manufacturers feature a wide range of products that make this convention the ultimate sportsman's marketplace 

“Barnes Bullets is excited to be exhibiting at the Safari Club International Convention, surrounded by the best in the industry. This is an incredible opportunity to connect with outdoor enthusiasts and showcase our products, which are built with a commitment to quality and performance,” said VP of Marketing and Business Development Andrew Sparks. “We look forward to engaging with attendees and fellow manufacturers, and continuing to support the traditions of excellence in outdoor community.”

For over 40 years, Barnes Bullets has set the standard for innovation and manufacturing excellence, particularly in the non-lead bullet market. The brand now offers a combination of loaded ammunition and trusted, high-performance bullets, catering to the most discerning shooters, hunters and professionals.

More information on the latest new products from Barnes Bullets is available at www.barnesbullets.com.

About Barnes Bullets

Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.

Sierra Bullets and Barnes Bullets to Exhibit at 2025 SHOT Show

MONA, Utah – January 14, 2025 – Sierra Bullets and Barnes Bullets are pleased to announce its attendance at the 2025 Shooting, Hunting and Outdoor Trade Show (SHOT Show), where both manufacturers are eager to showcase product lineups. Sierra Bullets will be located at booth #14238 and Barnes Bullets will be located at booth #14234. Invited members of the media are encouraged to visit both booths and experience the latest offerings firsthand.

The 47th annual SHOT Show will be held January 21-24 at the Venetian Expo and Caesars Forum in Las Vegas, Nev. As the premier trade show for all professionals in the shooting sports, hunting and law enforcement industries, SHOT Show is the largest and most all-inclusive event of its kind. The 2025 SHOT Show is anticipated to feature more than 2,700 exhibitors, showcasing products from leading global manufacturers as well as hundreds of smaller companies offering innovative products and accessories.

Before showcasing its lineup at SHOT Show, Barnes Bullets is partnering with Kimber to provide ammunition for Industry Day at the Range. Held annually the day before SHOT Show in Boulder City, Nev. at the Boulder Rifle and Pistol Club, Industry Day at the Range is recognized as the most significant one-day trade event in the hunting and shooting sports industry and provides an opportunity for hundreds of manufacturers to showcase their latest products. Kimber will be located at bay #SR-3, where attendees can test Barnes Bullets’ ammunition.

“Sierra and Barnes Bullets are excited to be exhibiting at the 2025 SHOT Show, surrounded by the best in the industry. We look forward to seeing all industry professionals and fellow manufacturers in the early stages of 2025,” said Sierra and Barnes Marketing Manager Dale Evans. “Along with our exhibiting booths, we are happy to be a part of Industry Day at the Range providing ammo for Kimber’s stall. We are excited to help continue to support the traditions of excellence within the vast outdoor community.

Sierra Bullets and Barnes Bullets are both dedicated to manufacturing top-tier bullets, focused on quality and performance. Both companies have earned strong reputations within the industry and continue to deliver with innovation and exceptional craftsmanship. Together, Sierra Bullets and Barnes Bullets have set the standard for reliability and effectiveness in the ammunition industry, consistently meeting the demands of consumers worldwide.

Invited members of the media are invited to contact Anne Stuart Cox (annestuart@murrayroadagency.com) to schedule a meeting during the convention.

More information on the latest new products and offerings from Sierra and Barnes is available at www.sierrabullets.com and www.barnesbullets.com.

About Sierra Bullets

Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs. Sierra's products have cultivated a significant consumer following recognized by its iconic "green box" packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.

About Barnes Bullets

Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.