HOIST® Announces Retail Expansion with Publix

CINCINNATI, Ohio, (January 13, 2025) – HOIST®, the beverage industry leader known for its IV-level hydration, is proud to announce its upcoming retail expansion into national supermarket chain, Publix. This new partnership will see the brand’s products available in 1,309 Publix locations across the southeast– including Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee and Virginia.

The official Publix reset kicks off January 2025, allowing Publix customers to shop HOIST ready-to-drink (RTD), original flavors Black Cherry, Blue Raspberry, Strawberry Lemonade, Watermelon, Peach Mango and Blaze Orange. The brand is also excited to introduce the highly anticipated 2025 innovation, Five Star Punch, which will be featured in Publix stores as the first national chain to carry this new product.

“We’re incredibly excited to be gaining this partnership with Publix,” said HOIST Co-Founder and VP of Sales Ben Schmidt. “Publix is an iconic retailer that shares our commitment to quality and innovation, and we’re confident this partnership will bring even greater visibility to our brand. It’s a huge win for our customers, our distributors and our team.” 

The partnership with Publix will also enhance the business for HOIST’s distributors, as it will bring additional volume to 53 Direct Store Delivery (DSD) warehouses across the region. This move is expected to significantly boost distribution channels and strengthen relationships with retail partners.

In addition to Publix, HOIST products are already available at major retailers such as Meijer, Fresh Market, Kroger, Food City and Weis Markets, making it a leading choice for customers seeking bold and refreshing hydration beverages.

The HOIST hydration formula is isotonic and made to absorb instantly, resulting in a beverage that fights dehydration fast. This is why HOIST is one of three electrolyte sources approved for use by the U.S. Department of Defense. The HOIST lineup is additionally offered at 90% of U.S. Army bases globally.

For more information about HOIST or to see the entire HOIST lineup visit  www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist

HOIST Announces New Flavor in Purposeful Partnership with Folds of Honor

HOIST Announces New Flavor in Purposeful Partnership with Folds of Honor 

CINCINNATI, Ohio, (January 7, 2025) – HOIST® is excited to announce the launch of Five Star Punch, a new flavor in HOIST’s lineup of ready to drink options. Five Star Punch offers customers HOIST’s tested, IV-level hydration in a refreshing fruit punch flavor, alongside the opportunity to give back with every purchase.

This new flavor is produced in collaboration with HOIST partner Folds of Honor, a non-profit organization that provides educational scholarships to children and spouses of America’s fallen or disabled military service members and first responders. A portion of the proceeds from each Five Star Punch bottle sold will go directly to Folds of Honor in support of their mission.

“We're thrilled to introduce Five Star Punch to our customers, especially knowing that with each purchase, they’ll be supporting an incredible cause,” said HOIST Co-founder and President Kelly Heekin. “We pride ourselves on delivering high-performance, IV-level hydration, but with this launch, our customers can now hydrate with a purpose.” 

This fresh addition to the HOIST beverage lineup is sold in a custom-designed bottle, featuring relics of the American flag. This collaboration offers customers the opportunity to contribute directly to educational scholarships for families of the fallen or disabled.

“We’re grateful to the outstanding team at HOIST for including Folds of Honor in the launch of Five Star Punch,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor. “The patriots at HOIST understand the importance of service and an education and are doing something about it. This commitment directly benefits the families of American heroes.”

Five Star Punch is now available at participating retailers nationwide and through HOIST’s online store. Fans of HOIST’s signature IV-level hydration will love trying out the proven formula in a new flavor, while those looking to give back will appreciate the opportunity to contribute to Folds of Honor with every purchase.

HOIST’s affiliation with the U.S. Military, being one of three electrolyte sources approved for use by the U.S. Department of Defense, sets them apart in the hydration market. HOIST’s IV-level hydration is available in bottled beverages, powder sticks and liquid pouches and offers three times the electrolytes and half the sugar of traditional sports drinks, with no artificial sweeteners or dyes.

For more information about HOIST or to see the entire HOIST lineup visit  www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

About Folds of Honor

Folds of Honor is a leading non-profit organization that provides educational scholarships to the children and spouses of America’s fallen or disable military service members and first responders. Folds of Honor was founded in 2007 by Lt Col Dan Roney and has grown from a vision into a movement. Since 2007, Folds of Honor has awarded nearly 62,000 educational scholarships, which has provided around $290 million in educational impact. A total of 91% of every dollar raised goes to the scholarship program. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

HOIST® Announces Retail Expansion with Giant Food

CINCINNATI, Ohio, (October 22, 2024) – HOIST® is thrilled to announce its retail expansion with grocery powerhouse Giant Food, also known as Giant-Landover. Beginning January 2025, customers will have the opportunity to purchase HOIST’s refreshing beverage line in Giant Food stores, allowing even more customers to experience the rapid-hydration benefits of HOIST.

This exciting partnership with Giant Food marks a significant milestone for HOIST as the company continues to grow its footprint in the Mid-Atlantic region. This expansion will solidify HOIST’s presence in Delaware, Maryland, Virginia and Washington, D.C., providing Giant Food customers with easy access to HOIST products.

The retail rollout hits more than 170 locations and will include HOIST’s popular flavors Black Cherry, Blue Raspberry and Strawberry Lemonade, all of which are clinically proven to hydrate faster and longer than water. The HOIST hydration formula is isotonic and made to absorb instantly, making it a perfect option for anyone that needs to fight dehydration fast. This is why HOIST is one of three electrolyte sources approved for use by the U.S. Department of Defense.

“This partnership brings HOIST into the heartland of active-duty U.S. Military,” said HOIST Co-founder and VP of Sales Ben Schmidt. “Expanding into Giant Food is an exciting step forward in our mission to make HOIST accessible to all that seek to perform at their best. We’re looking forward to bringing Giant Food customers the same high-quality HOIST hydration that’s utilized by our U.S. Military.” 

All of HOIST's products provide three times the electrolytes and half the sugar of traditional sports drinks, without adding artificial sweeteners or dyes. HOIST offers this IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches. The HOIST lineup is additionally offered at 90% of U.S. Army bases globally.

For more information about HOIST or to see the entire HOIST lineup visit  www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.