TrueTimber Takes it to the Dirt with Team Honda HRC Sponsorship

INMAN, S.C. – January 5, 2023 – TrueTimber, the world’s best-selling camo brand, has entered the world of two-wheel racing with the recent sponsorship of Team Honda HRC. TrueTimber will be the official race team apparel manufacturer of Team Honda HRC leading into the 2024 AMA Supercross, AMA Pro Motocross and SuperMotocross seasons. This announcement stems from a growing partnership between American Honda Power Sports and Products and TrueTimber to include both on- and off-road vehicles as well as co-branded apparel, all featuring TrueTimber camo. 

"This is great news, and we are so excited to expand our partnership with Honda and get involved in the Team Honda HRC portion of their powersports brand," said TrueTimber CEO Rusty Sellars. "Fans have seen TrueTimber camo on Honda side-by-sides, motorcycles and apparel in the past, but can now find it on the track as well, which is really exciting. We wish the best of luck to Team Honda HRC this season and look forward to seeing this partnership showcased on the racetracks and on the podium."

Team Honda HRC enters 2024 with the momentum of an historically successful 2023 season that saw them win a record six AMA titles, and they’re fielding a powerful lineup, with Jett Lawrence and Hunter Lawrence in the premier 450 class, and Jo Shimoda and Chance Hymas in the 250 division.

TrueTimber team members will be attending Round 1 of the AMA Supercross Championship at Angels Stadium in Anaheim, California, on January 6, 2024, where the Team Honda HRC CRF450RWE and CRF250R race bikes will debut TrueTimber branding. Team Honda HRC’s dirt bikes and apparel will continue to display the TrueTimber branding throughout the 2024 season.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

Media Contact

Will Ireland

TrueTimber

will.ireland@truetimber.com

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Partners with Elite Archery® and Vortex Optics® for Bow Ho Ho Sweepstakes

INMAN, S.C. – December 14, 2023 – TrueTimber, the world’s best-selling camo brand, joins Elite Archery and Vortex Optics to unwrap the magic of the holiday season with the Bow Ho Ho Sweepstakes. One randomly selected grand prize winner will receive a variety of prizes from each brand. The giveaway entry period is currently open and ends on December 25, 2023, at 11:59 p.m. EST.

To enter, learn more and view the full terms and conditions, visit TrueTimber.

Bow Ho Ho Sweepstakes Prize List:

TrueTimber: $250 Gift Card

Elite Archery: Elite Ethos Bow, Elite 4 arrow Quiver, Elite Stabilizer Kit, CBE Trek Pro, CBE Defy Micro, 12 ALTRA Centrum Premier Arrows, Scott Shark Release, Slick Trick Torch Broadheads

Vortex Optics: Vortex Eagle 1000 yd Range Finder, Vortex Eagle 10x42 Binocular, Vortex GlassPak Sport Bino Harness

“We are excited to partner with Elite and Vortex over the holiday to offer up a gift that will keep on giving for many seasons to come,” said TrueTimber CEO Rusty Sellars. “This prize pack has just about everything a bowhunter would need to find success in the woods so it’s really exciting to team up with these top industry brands and offer that up to our fans.”

This giveaway is open to legal residents of the United States and District of Columbia aged 18 or older. For more information and additional coverage on the giveaway, fans are encouraged to follow TrueTimber’s Instagram and Facebook pages.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Camo Announces Partnership with Athens Archery

INMAN, S.C. – December 7, 2023 – TrueTimber, the world’s best-selling camo brand, is proud to announce a partnership with industry leader, Athens Archery. The announcement was preceded with the introduction of a new lineup of bows from Athens Archery, the Axxis Series, all to be offered in TrueTimber Strata camo for 2024. The Axxis 31, Axxis 33 and Axxis 35 are now available at dealers nationwide.

“We are thrilled to announce this partnership with Athens Archery and to have the opportunity to showcase our Strata camo on the new Axxis lineup,” said TrueTimber CEO Rusty Sellars. “The archery industry has broken so many boundaries with technological advancements and these bows absolutely hold the line. Hunters can have absolute confidence in these bows and know our Strata camo will give them an edge in the woods.”

The 2024 Axxis Series bows feature the brand new Accu-TuneTM Cam Technology along with several significant improvements over previous years. The Axxis series have been redesigned from the ground up and features a redesigned riser which is 17% stiffer along with the Lo Pro rubberized grip, Integrate rest mounting system, picatinny rail sight mount and lower stabilizer hole as popular features. The new family of bows features a brand-new Limb-Lok 2.0 pocket system which goes to the next level of ensuring limb position with relation to the critical riser interface while reducing weight. The Axxis bows also feature the incredibly popular RT-X cam and rotating module system, TCS (Tunable Cable System) roller guard, 1” wide split limbs and a past parallel limb design. The low-profile X-Out limb dampeners by Mountain View Products ensure the Axxis series are quiet and virtually shock free. With 31”, 33” and 35” axle to axle, the entire series provides something from hunters to 3D archers alike with a combination of tuneability, stability and overall performance. The Axxis series boasts speeds up to 335fps and offers draw lengths from 25”-32”.

“We are incredibly excited to be leading the industry in new technology and innovation, and even more excited to have TrueTimber camo offered on the new lineup,” said Jim and Tracie Klossner, owners of Athens Archery. “This has been an incredible team effort spanning many months of R&D to produce bows with breakout features and functionality that allow for simple tuning and adjustment. These features help our dealer family quickly set up and tune customer’s bows.”

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Athens Archery

Founded in 2009, Athens Archery is part of the Athens Outdoors LLC family. Athens Archery has always focused on producing the highest quality compound bow line with superior customer service. Athens bows offer something for every archer, no matter if they’re in the tree stand, mountains, 3D range or pounding X’s. The bows are known for their smooth draw, adjustability, stability and consistency. All Athens bows are assembled in the USA and backed by a lifetime transferable warranty, ensuring confidence in purchasing.