TrueTimber® Partners with Moosehead Breweries, Unveils Camo Alpine Beer Packaging

NMAN, S.C. – November 2, 2023 – TrueTimber, the world’s best-selling camo brand, has partnered with Canadian owned and operated Moosehead Breweries to unveil new camouflage packaging for one of their largest outdoor lifestyle beer brands, Alpine Lager. This unique collaboration has resulted in Alpine MC2 Blaze Orange cans—a product perfect for the fall outdoor season.

“We’re thrilled to partner with Moosehead Breweries on this project and get camo cans into the hands of real hunters,” said TrueTimber CEO Rusty Sellars. “We believe the Alpine Lager packaging will generate a lot of excitement for hunters and beer drinkers alike. This design collaboration is a great way for us to celebrate our shared appreciation of the outdoors.”

The Alpine Lager camo packaging features TrueTimber’s MC2 Blaze Orange—an original TrueTimber camo pattern synonymous across North America with fall hunting and colder temperatures. This new Alpine Lager can design is now available in stores across New Brunswick and Prince Edward Island —just in time for deer season.

“Our Alpine Lager drinkers live for getting outside, and the excitement we’ve generated through our Alpine Blaze Orange Camo pack this year has been fun and authentic,” said Moosehead Breweries VP of Sales and Marketing Trevor Grant. “Our partnership with TrueTimber has given us the opportunity to leverage the world’s best-selling camouflage in our packaging and we look forward to collaborating more in the future.”

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Moosehead Breweries

Moosehead Breweries Ltd. has been led by the Oland family since 1867, making it the last major brewery in Canada still owned by Canadians. Moosehead’s 156 year history is as rich as the flavor of its beer. Moosehead beer is sold throughout Canada, the United States and in 17 other countries across the world. For more information about Moosehead Breweries visit https://moosehead.ca/.

2024 Honda Pioneer 1000 Lineup Available in New TrueTimber® Camo

INMAN, S.C. – October 30, 2023 – American Honda has announced the return of its flagship multipurpose side-by-sides, the Pioneer 1000, Pioneer 1000-5 and Pioneer 1000-6 Deluxe Crew, for the 2024 model year. As part of a larger brand partnership between Honda and camouflage industry leader TrueTimber®, these models will be available in Atera Camo, a pattern designed by TrueTimber that is exclusive to Honda in the powersports industry.

“The partnership we have developed with Honda over the years has grown into something truly special and this launch really drives home the passion each of these brands share for the outdoors,” said TrueTimber CEO Rusty Sellars. “Seeing the Pioneer side-by-side lineup in Atera camo is very exciting and we know outdoorsmen and women all over will be excited to get their hands on a Pioneer for the hunt, work, fun and everything in between.”

The Pioneer lineup is synonymous with well-rounded performance, offering utility on the job site and performance on the trail. As the largest, most capable multipurpose side-by-side in Honda’s lineup, featuring best-in-class passenger space and robust storage solutions, the Pioneer 1000-6 Deluxe Crew has already developed a passionate customer base since its release last model year. Meanwhile, the Pioneer 1000 and Pioneer 1000-5 maximize versatility, with four distinct trim levels that are tailored to specialized driving experiences; these include the sporty Trail edition, the adventurous Forest edition, as well as the Deluxe and standard versions. As with all the vehicles in Honda’s lineup, the Pioneer models stand out from the competition thanks to their rugged durability, reliable performance and renowned quality.

Pioneer 1000-6 Deluxe Crew

Since its introduction last year, the Pioneer 1000-6 Deluxe Crew is quickly becoming a staple on ranches, construction sites and trails across the country, thanks to its ability to get more done with unrivaled efficiency. A spacious six-person cab with best-in-class second-row space gets more workers to the job site, while the full-size cargo bed and various storage compartments carry loads of tools and supplies. The time-tested and famously reliable 999cc Unicam engine is matched with Honda’s rock-solid automatic dual clutch transmission (DCT) for efficiency, durability and performance that owners can count on day in and day out. From taking on the toughest jobs to adventurous weekend rides with the whole family, the Pioneer 1000-6 Deluxe Crew is built to do it all—and bring everyone along. Learn more here.

Pioneer 1000

Whether one’s pursuits include driving fence posts or navigating roots, rocks, hills and mud on the trail, the Pioneer 1000 platform offers a wide range of capabilities. As Honda’s flagship multipurpose side-by-side, it touts exclusive features like the QuickFlip® seat system on the five-passenger versions and i-4WD on the Trail and Forest trim levels, as well as industry-leading build quality and durability.

Available in four unique trim levels—each with two- and four-seat configurations—the Pioneer 1000 platform is endlessly versatile and adaptable. The sport-focused Trail and adventure-ready Forest options are ideal for those who use their machine as an outlet for adrenaline and enjoyment, while the multifaceted Deluxe and value-focused standard versions offer impressive all-around performance for both work and play. From hunting and fishing to blazing trails and running cattle, the Pioneer 1000 lineup offers specialized performance for an array of driving experiences. Learn more here.

Editors: Additional information and assets can be found at HondaNews.com

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda's Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.

TrueTimber® Prairie Camo to be Offered on Highly Anticipated Segway Powersports UT10 Crew UTV

INMAN, S.C. – October 25, 2023 – TrueTimber, the world’s best-selling camo brand, is proud to announce the all-new Segway Powersports UT10 Crew UTV is available featuring TrueTimber Prairie camo. The introduction of the UT10 Crew in Prairie camo marks an exciting expansion to the partnership between the two brands which began with a Prairie camo option on the Fugleman UT10 in 2021. The highly anticipated UT10 Crew models began arriving at dealers nationwide in early September and are now available for purchase.

“This is a very exciting new product for Segway, and we are thrilled at the opportunity to continue growing our partnership,” said TrueTimber CEO Rusty Sellars. “The UT10 is an impressive vehicle delivering both performance and style. Prairie camo is one of our most popular patterns and really looks great on the UT10. We know Segway and TrueTimber fans alike will be excited to put this side by side to work in the field.”

The UT10 Crew platform was built from the ground up to deliver class-leading performance, safety, comfort, and technology features to enhance your user experience for work and play. Housing a 1000cc parallel-twin DOHC 4-Stroke engine, this powerplant boasts an impressive 105 horsepower with 70 lb-ft of torque. Equipped with four-wheel hydraulic disc brakes, a 1,000-pound bed capacity, and 2,500-pound standard towing capacity, the UT10 Crew can tackle the most demanding jobs straight off the showroom floor. It comes in two unique trim packages, the S (Standard) and the P (Premium).

"We're absolutely thrilled to partner with TrueTimber Camo on the much-anticipated Segway UT10 Crew. This collaboration represents an exciting step forward in our mission to provide outdoor enthusiasts with unmatched experiences, and TrueTimber's expertise perfectly complements our vision for this innovative product," said Shane Wilson, Segway Powersports Vice President of Corporate Strategies.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Segway

Since 2012, Segway-Ninebot has been dedicated to leading the innovation of short-distance transportation and robotics. As a high-tech enterprise integrating R&D, manufacturing, sales, and service, Segway-Ninebot owns over 1,000 basic core patents in global industries, which have been applied to products in multiple areas, including innovative mobility, robotics, and the powersports industry. A subsidiary of the Segway-Ninebot Group, Segway Powersports shares the Segway mission to infuse technology into innovative products that "simplify the movement of people and objects" and adhere to the motto "Fear No Place."