TrueTimber Announces Expanded Partnership with American Honda

INMAN, S.C. – August 15, 2023 – TrueTimber, the world’s best-selling camo brand, has announced a partnership expansion with American Honda Motor Co., the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides, that will see the companies collaborating on future projects. The two brands have already worked together in the past, for example partnering on special editions of Honda Pioneer and Talon side-by-side models featuring TrueTimber Viper Urban camo. In addition, TrueTimber has offered Honda-branded clothing items under a licensing agreement.

“It has been really exciting to grow such a collaborative partnership with an iconic brand such as Honda and explore new ways to get engaged with our customers,” said TrueTimber CEO Rusty Sellars. “Both companies share such an intense passion for the outdoors, and we are looking forward to further enhancing our fans’ adventures through our products.”

Through this new arrangement, Honda and TrueTimber will extend their partnership via a co-branded marketing campaign. Honda Power Sports and Products will have exclusive rights to TrueTimber’s all-new Atera camo pattern on Honda’s family of products. The pattern will first be featured on a Honda powersports vehicle to be announced at a later date.

TrueTimber Atera camo is a true hybrid pattern, making use of elements found in nature and an abstract background for maximum human silhouette disruption. The foreground uses actual images of oak leaves, limbs, pines, moss and bark with an abstract background to create a unique pattern that offers concealment in any terrain.

“American Honda and TrueTimber are leaders in their respective categories, and both brands share a passion for outdoor recreation,” said Jeremy McGuire, Senior Manager of Customer Engagement at American Honda. “This new partnership will elevate the product offerings from both of our companies, as we work together to reach our customers in creative and innovative ways. Customers should stay tuned for additional exciting news regarding this exciting new collaboration.”

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides in the United States. American Honda’s Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers.

Get a Grip with TrueTimber® CastAway Fishing Gloves

INMAN, S.C. – June 30, 2023 – Built for serious anglers, the TrueTimber CastAway Fishing Gloves deliver valuable protection and functionality on the water. Durable construction, flexible fabric and exposed fingertips allow for easy handling of the smallest flies and tackle while UPF 50+ fabric keeps the sun off to keep fishermen on the rod longer. Breathable, quick dry construction with anti-odor properties round out the CastAway Gloves as a must-have solution for any angler.

“Anglers of all kinds know how important it is to carry the right gear and to be prepared for harsh conditions, especially when it comes to battling the elements,” said TrueTimber CEO Rusty Sellars. “The sun is usually the main issue when you’re out on the water and we want to give anglers every advantage we can. The CastAway gloves are great because they give you another barrier between your skin and the harsh sunlight, but they are also very comfortable and allow you to have full range of motion and use of your fingers when dealing with small tackle and fish.”

CastAway Fishing Gloves

Open-finger design

UPF 50+

Durable Amara Palms

Anti-odor

Breathable material

Fast Drying

Sizes: Medium - XL

MSRP $14.99

The CastAway Fishing Gloves are available in TrueTimber’s popular Mallard Blue and December Sky color variations.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

Kawasaki Announces TrueTimber® as Exclusive Camo Partner

INMAN, S.C. – June 28, 2023 – Kawasaki Motors Corp., U.S.A. has announced an extension to their partnership with TrueTimber to become the exclusive camouflage pattern partner across a variety of Kawasaki models including the all-new Kawasaki MULE PRO-FXT™ 1000.

“This is such an exciting expansion to our existing partnership with Kawasaki and we are really thrilled about the opportunity to grow this relationship even further,” said TrueTimber CEO Rusty Sellars. “Strata has truly become one of our flagship camo patterns. Our customers love it because it simply works in every environment you can throw it in, not to mention it really looks great on the Kawasaki side x sides.”

The TrueTimber Strata camo pattern is widely recognized as the brand’s most effective pattern. It can be found on several models in Kawasaki’s side x side lineup such as the MULE PRO-FXT™ 1000 Camo, MULE PRO-MX™ Camo and Teryx4™ S Camo. The Strata camo pattern’s versatility makes it the perfect fit in a variety of regions and seasons, including the open country of the West, mixed forests of the South, and leaf barren late season hardwoods of the East.

In addition to Kawasaki’s highly capable side x side lineup, a collaboration between Kawasaki Genuine Accessories (KGA) and TrueTimber will see the Strata camo pattern on both Kawasaki apparel and accessory items such as seat covers that match the new Kawasaki side x sides. Additionally, a complete TrueTimber Strata camo co-branded apparel line including shirts, hats and hoodies will be available featuring accents from both iconic brands.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Kawasaki

Kawasaki started full-scale production of motorcycles over a half century ago. The first Kawasaki motorcycle engine was designed based on technical know-how garnered from the development and production of aircraft engines, and Kawasaki’s entry into the motorcycle industry was driven by the company’s constant effort to develop new technologies. Numerous new Kawasaki models introduced over the years have helped shape the market, and in the process have created enduring legends based on their unique engineering, power, design and riding pleasure. In the future, Kawasaki Motors, Ltd. is committed to maintaining and furthering these strengths which will surely give birth to new legends.

Kawasaki Motors Corp., U.S.A. markets and distributes Kawasaki motorcycles, ATVs, side x sides, and JET SKI® watercraft through a network of approximately 1,100 independent retailers, with close to an additional 7,700 retailers specializing in general purpose engines. Kawasaki and its affiliates employ nearly 3,100 people in the United States, with approximately 260 of them located at Kawasaki's Foothill Ranch, California headquarters.

Kawasaki’s tagline, “Let the good times roll.®”, is recognized worldwide. The Kawasaki brand is synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki’s complete line of powersports products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.