TrueTimber® Partners with Turkeys For Tomorrow as Camo Sponsor

INMAN, S.C. – February 23, 2023 – TrueTimber has announced a partnership with Turkeys For Tomorrow (TFT) as an official camo sponsor for the organization. Additionally, co-branded hunting and lifestyle goods and apparel will be available for TFT in support of their efforts. The partnership will support the group’s mission to aid the recovery and ensure the future of wild turkeys in America.

“Wild turkeys and their habitat really define life in the outdoors for so many of us,” said TrueTimber CEO Rusty Sellars. “They’re on the decline in so many places and if anyone is going to do something about it, it’ll be us—the hunters, the men and women in the outdoors who love them. Turkeys For Tomorrow is focused on the things that will help turkeys return, and I’m pleased we’ll be able to help them make that happen.”

Turkeys For Tomorrow, a 501(c)3 non-profit, encourages the strategic trapping of turkey nest predators and supports scientific field research, putting boots on the ground along two major avenues to benefit wild turkeys. Reducing nest predator populations, especially just ahead of the weeks in which young turkeys are at their most vulnerable, has been proven effective at allowing flocks to recover, grow and thrive. Supplying hard numbers and reliable data to wildlife agencies through rigid scientific research gives policymakers and habitat managers the critical information they need to make decision that matter for the future of the birds. TFT’s work to support and promote trapping and its careful funding of key academic field research does both.

“This is a great day for wild turkey populations everywhere,” said Ron Jolly, co-chairman of the board of TFT. “I’m honored to have Rusty and TrueTimber join us in this fight. Together, we’re making sure our grandchildren will be able to experience the same things we did. The good old days of turkey hunting can be today again.”

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Named Official Camo Sponsor of Shoot Straight TV

INMAN, S.C. – February 15, 2023 – TrueTimber is excited to announce a partnership with Shoot Straight TV as the official camo sponsor for the award-winning television show. Hosted by Chad and Marsha Schearer, Shoot Straight TV follows the Schearer family to destinations around the world on various hunting adventures.

“Chad and Marsha have created such a popular and impactful show with Shoot Straight TV, and we are thrilled to have the opportunity to support as the official camo sponsor,” said TrueTimber CEO Rusty Sellars. “We share many of the same family values as the Schearer’s here at TrueTimber as well as the overall family-oriented approach to hunting and the outdoors so this partnership made sense on many different levels. We look forward to seeing Chad, Marsha and the entire family put our gear and camo patterns to work in the field.”

The Schearer family will be seen putting various TrueTimber apparel and camo patterns to use across a variety of locations. Shoot Straight airs on the Pursuit Channel and digitally on many platforms including Pursuit UP, Roku, Pluto, Android TV, Apple TV, Fire TV and more.

“We are really excited about this partnership and for the opportunity to work with TrueTimber,” said Shoot Straight TV Host Chad Schearer. “The TrueTimber patterns are extremely versatile and blend into any hunting environment they encounter.”

Chad Schearer is a World Champion Elk Caller and two-time Eastern US Elk Calling Champion. He is also a Licensed Montana Professional Outfitter and Guide. Outside of his passion for hunting, he is a freelance writer, his articles and photographs have been featured in several magazines including Outdoor Life, American Hunter, American Rifleman, Field and Stream, and more. Chad is the Director of Advertising/Media Relations for CVA, Bergara, PowerBelt Bullets, DuraSight Rings and Bases, and Quake Industries. Sponsored by many of the hunting industries leading manufacturers Chad has conducted over 1000 hunting and fishing seminars across the United States and has hunted and fished extensively around the world. He is also the past Editor of Blackpowder Guns and Hunting Magazine. Chad has a passion for conservation and is the Chairman of the Board of Directors for the Mule Deer Foundation.

Originally from Tennessee, Marsha Schearer is a lifetime hunter and has always had a passion for sharing her love of the outdoors. Marsha is known for her ability as a camp cook and in the kitchen hosting Shoot Straight’s Recipes From The Field. She has been a licensed Montana Guide for over 24 years and has spent over 500 nights in a tent. Marsha was the first lady to be put on the CVA pro staff and has hunted and fished around the world.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Returns as Title Sponsor on the CJB Motorsports No. 5 World of Outlaws Sprint Car Piloted by Spencer Bayston

NMAN, S.C. – January 31, 2023 – TrueTimber, the world’s best-selling camo brand, will return as title sponsor on the CJB Motorsports No. 5 sprint car piloted by Spencer Bayston for the 2023 World of Outlaws season. The No. 5 will showcase a variety of TrueTimber camo patterns including the currently featured RipTide camo, which will make its official debut during the World of Outlaws opener at Volusia Speedway Park in DeLeon Springs, Florida on Thursday, February 9.

“We are so excited to be onboard the No. 5 car again this year and we are looking forward to another great season,” said TrueTimber CEO Rusty Sellars. “Spencer and the CJB team connected us to so many new fans in 2022 and really helped grow our footprint in the World of Outlaws arena. It was exciting to see Spencer earn the Rookie of the Year title and have so much success last year and we can’t wait to see what the future holds from him and the rest of the team.”

Bayston had an exciting season in 2022, finishing eighth overall in the World of Outlaws Sprint Car Series standings with two victories, 16 top-five and 39 top-ten performances. He closed the year with back-to-back World Finals top-ten appearances at The Dirt Track at Charlotte, finishing eighth on each occasion. His continued success throughout the season earned him the 2022 Kevin Gobrecht Rookie of the Year award. Bayston’s car featured both TrueTimber RipTide and Strata camo paint schemes throughout the season.

“We’re thrilled to continue our relationship with TrueTimber Camo. This partnership has proved beneficial to both parties, and I’m confident their support will ultimately help us contend for a World of Outlaws championship,” Chad Clemens, owner of CJB Motorsports, explained. “We’re fortunate to have the opportunity to compete in front of such a compassionate and brand loyal fanbase, and it's their return support for TrueTimber that makes this relationship work. I’m confident only big things are ahead for this team.”

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.