TrueTimber® Returns as Official Camo Sponsor for 2023 SHOT Show Industry Day at the Range™

INMAN, S.C. – January 10, 2023 – TrueTimber will be returning as the Official Camo Sponsor for the 2023 SHOT Show Industry Day at the Range. Additionally, registered media, buyers and trade professionals are invited to visit TrueTimber (booth NS-18) to view an extensive selection of new apparel and gear. Industry Day staff will also be seen wearing TrueTimber Strata apparel throughout the event. Industry Day will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 16, 2023, from 8:30 a.m. to 4:30 p.m.

“We are so excited to come back for another year as the official camo sponsor for Industry Day at the Range,” said TrueTimber CEO Rusty Sellars. “Industry Day is such an impactful event for the industry, bringing together top brands to showcase everything new and exciting for the year. We love having the opportunity to get our products in front of attendees, see it in action on the staff and see all our partners representing our camo too.”

TrueTimber will be on-site giving attendees the opportunity to touch, feel and get a first-hand look at featured apparel and gear. Attendees will also have the chance to view a wide variety of firearms, off-road vehicles and accessories offered in TrueTimber camo from attending partners including Henry Repeating Arms®, Nukem Hunting®, Rambo Bikes®, Savage Arms®, Segway® and Winchester®.

Additionally, Jack Link’s® Sasquatch will be on-site at the TrueTimber booth throughout the event to support an exciting new announcement between the two brands later at SHOT Show. 

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Driver Noah Gragson Named 2022 NASCAR Xfinity Series Most Popular Driver

INMAN, S.C. – December 14, 2022 – TrueTimber is proud to congratulate Noah Gragson, driver of the JR Motorsports Bass Pro Shops, TrueTimber, Black Rifle Coffee Company No. 9 car, for being named the 2022 NASCAR Xfinity Series Most Popular Driver.

Gragson, who will compete full-time in the NASCAR Cup Series in 2023, had a historic year landing eight wins. A record-tying run of four consecutive wins in the month of September paired with 1,010 laps led and a series-high 21 top-five finishes kept him at the top of the leaderboard throughout the season.

“This has been such an awesome partnership with Noah and the JR Motorsports team along with our friends at Bass Pro Shops and Black Rifle Coffee,” said TrueTimber CEO Rusty Sellars. “I can’t congratulate Noah enough on yet another accomplishment in his young career. Noah brings so much energy to every race and has an incredible ability to get the fans engaged. What an exciting end to this season and we look forward to what the future holds for Noah.”

Gragson’s JR Motorsports No. 9 Chevrolet has carried the Bass Pro Shops, TrueTimber, Black Rifle Coffee Company trio of sponsors since a debut season-opening win at Daytona International Speedway in 2020. His career continues to build momentum with a fifth-place finish in the 2020 NXS standings, third in 2021 and second in 2022 after competing for the championship in the season finale at Phoenix Raceway.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

Comfort Meets Performance with New TrueTimber® Polar Fleece Hunting Apparel

INMAN, S.C. – December 12, 2022 – New TrueTimber Polar Fleece technology offers premium warmth and quiet performance in the woods. TrueTimber Polar Fleece fabric is designed to trap in heat while allowing silent movement, giving hunters an added edge when frigid temperatures set in. The versatile apparel line offers options to be used as outerwear, mid-layers and lifestyle pieces including the Polar Fleece Windproof Jacket, Polar Fleece Hoodie and Polar Fleece CreeSha ¼ Zip.

“With temperatures really starting to drop and the season continuing to heat up, it’s so important to have the right gear for your hunt,” said TrueTimber CEO Rusty Sellars. “The ability to be comfortable in the elements and stay in the field longer is often the difference between success and failure. This fleece technology delivers so much warmth and is so quiet that it’s hard to beat. Polar fleece is something every hunter should have in his or her lineup.”

Polar Fleece Windproof Jacket

• 280 GSM fleece outer shell

• Windproof membrane keeps out cold air and light rain

• Smooth Taffeta lining

• High stand collar helps further block windchill

• Full-length zipper allows for easy on and off, as well as ventilation

• Available in TrueTimber Strata and Kanati camo

• MSRP $59.99

Polar Fleece Hoodie

• 280 GSM fleece

• 100% Polyester

• Kangaroo pocket

• Embroidered TrueTimber Logo on chest

• Available in TrueTimber Strata, Kanati and Tundra camo

• MSRP $39.99

CreeSha ¼ Zip

• 100% Poly Polar Fleece shell

• Standup collar for added warmth

• Zippered Ripstop chest pocket

• ¼ length zipper

• Available in TrueTimber Strata and Kanati camo

• MSRP $39.99.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.