TrueTimber® to Return as Information Desk Sponsor and Showcase Strategic Partners at 2025 Shot Show®

INMAN, S.C. – January 16, 2025 – TrueTimber, the world’s best-selling camo brand, will return as the official Information Desk Sponsor for the 2025 SHOT Show in Las Vegas, Nev. January 21-24. Displaying a variety of partnerships, camo patterns and gear, TrueTimber is excited to have a widespread presence throughout the event. 

“We are looking forward to kicking off another great year in 2025 at SHOT Show,” said TrueTimber CEO Rusty Sellars. “This year is set to feature a range of new products and partnerships, many of which we will be showcasing throughout SHOT Show. We are excited to connect with everyone at the show and encourage attendees to stop by and discover what’s new.”

SHOT Show attendees will see TrueTimber branding, patterns and logos on each Information Desk on the show floor and worn by SHOT Show information staff. Additionally, TrueTimber is showcasing apparel and strategic partnerships at the following locations.

Venetian Expo Lobby Level 1 (VL110)

TrueTimber and Honda will showcase the new 2025 FourTrax Rancher 4x4 featuring TrueTimber’s Atera camo pattern. The display area will also showcase TrueTimber and Honda co-branded apparel.

Venetian Expo Lobby Level 2 (VL275)

TrueTimber and Kawasaki will be unveiling an all-new offroad vehicle offering at this location featuring TrueTimber camo. The display area will also showcase TrueTimber and Kawasaki co-branded apparel.

Caesars Forum (CF312)

This TrueTimber display area will showcase various TrueTimber hunting and fishing gear featuring the Strata, Prairie and XRC camo patterns along with lifestyle and fishing apparel.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber Partners with Elite Archery, ECOXGEAR, Goat Boxco and Stealth Cam for Full Draw Sweepstakes

INMAN, S.C. – December 17, 2024 – TrueTimber, the world’s best-selling camo brand, has joined Elite Archery, ECOXGEAR, Goat Boxco and Stealth Cam in a prize packed sweepstakes to celebrate the new year. One randomly selected grand prize winner will receive a variety of prizes from these top brands. The promotion begins at 9:00 a.m. EST on Tuesday, December 17, 2024, and ends on December 31, 2024, at 11:59 p.m. EST.

To enter, visit the sweepstakes entry page here. This page contains giveaway details, entry instructions and full terms and conditions.

2024 Full Draw Sweepstakes Grand Prize:

• TrueTimber $250 Gift Card

• Elite Archery Artus Bow

• Elite Archery Pro Quiver

• Elite Archery Micro Stabilizer Kit

• ECOXGEAR DEFENDER Speaker

• Goat Boxco IC30 Cooler

• Stealth Cam Revolver 360 Cellular Camera

• Stealth Cam 10in Solar Panel 3000MAH

“We always love the opportunity to team up with some of our top partners to give back to our fans and customers,” said TrueTimber CEO Rusty Sellars. “This holiday season we wanted to do exactly that, and we are really excited to kick this off. One lucky winner will be getting a lot of great gear, and we wish everyone participating the best of luck.”

To learn more about the sweepstakes and access the Terms & Condition, please visit the entry page. For more information and additional coverage on the sweepstakes, fans are encouraged to follow TrueTimber’s Instagram and Facebook pages.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Announces Partnership with LWRCI on All-New Straight Walled AR-Platform Rifle

INMAN, S.C. – November 26, 2024 – TrueTimber, the world’s best-selling camo brand, has announced a new partnership with LWRCI on two new rifles to be sold at Bass Pro Shops and Cabela’s. LWRCI’s Individual Carbine Direct Impingement (IC-DI) rifle, newly offered in .350 Legend, as well as a 5.56 NATO variant are now available for purchase in TrueTimber Prairie camo.

TrueTimber and LWRCI staff, members of the media and a specially selected U.S. Army Veteran recently set out on a South Carolina Lowcountry whitetail hunt to put these rifles to the test. A short video recapping the hunt can be found here.

“The partnership between TrueTimber and LWRCI demonstrates our mutual commitment to delivering high-quality products to outdoor enthusiasts,” said TrueTimber CEO Rusty Sellars. “Each of these rifles offer an exciting new option for hunters and shooters looking for a reliable and effective tool in the woods or on the range. Our Prairie camo is an exceptional and versatile camo pattern, and this collaboration is set to revolutionize the hunting industry.” 

The LWRCI IC-DI .350 Legend – TrueTimber Prairie Camo

• 16.1” Barrel

• 7.3lbs Overall Weight

• LWRCI™ Proprietary Direct Impingement Operating System with Keyless Bolt Carrier

• LWRCI™ Modular One-Piece, Free-Float, Rail

• NiCorr-treated LWRCI™ DI Gas Block and Gas Tube

• LWRCI™ Thread Protector

• Type III Hard-Coat Anodize on Receivers and Rails

• LWRCI™ Ultra Combat Grip

• LWRCI™ Monoforge™ Upper Receiver

• LWRCI™ Advanced Trigger Guard

• Fully Ambidextrous Lower Controls: Mag Release,

• Bolt Catch & Release, and Selector

• Mil-Spec, 6-Position Buffer Tube

• H2 Buffer and Mil-Spec Buffer Spring

• LWRCI™ Compact Stock w/QD Sling Point

• LWRCI™ Ambidextrous Charging Handle

• C Products Defense DuraMag SS .350 Legend Stainless Steel Magazine

• Professionally Hydro-dipped in TrueTimber Prairie Camouflage

The LWRCI IC-DI 5.56 NATO – TrueTimber Prairie Camo

• 16.1” Barrel

• 6.7lbs Overall Weight

• One-Piece, Free-Float, M-Lok Rail

• NiCorr-treated LWRCI™ DI Gas Block

• LWRCI™ Cold-Hammer-Forged, NiCorr-treated heavy Spiral Fluted barrel

• LWRCI™ A2 Flash Hider

• Type III Hard-Coat Anodize on Receivers and Rails

• LWRCI™ Ultra Combat Grip

• LWRCI™ Monoforge™ Upper Receiver

• LWRCI™ Advanced Trigger Guard

• Fully Ambidextrous Lower Controls: Mag Release, Bolt Catch & Release, and Selector

• Mil-Spec, 6-Position Buffer Tube

• H2 Buffer and Mil-Spec Buffer Spring

• LWRCI™ Compact Stock w/QD Sling Mount

• LWRCI™ Ambidextrous Charging Handle

• Magpul 5.56 PMAG 30/10

• Professionally Hydro-dipped in TrueTimber Prairie Camouflage

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.