SLG2 Inc. Welcomes Burris Optics as New Corporate Partner for 2024

ATHENS, Ala. – February 6, 2024 – SLG2, Inc. is thrilled to announce the addition of Burris Optics as its latest corporate partner for the upcoming 2024 season. This partnership showcases their commitment to providing top-quality products and empowering individuals in shooting sports.

With nearly 50 years of optical engineering experience, Burris Optics prides itself on delivering products that offer the perfect combination of features and performance for successful hunts or days at the range. These optics are built to provide a lifetime of reliable performance.

Over the past 15 years, SLG2, Inc. has had the privilege of hosting over 36,500 guests in their immersive SLG2 experience. As the company celebrates its 15th anniversary, SLG2, Inc. remains steadfast in its mission to empower individuals to participate in shooting sports with confidence. With a legacy of success and a promising future, SLG2, Inc. continues to positively impact the lives of countless individuals.

"We are thrilled to welcome Burris Optics as our newest corporate partner," said Karen Butler, Founder and President of SLG2 Inc. "The company’s commitment to excellence and dedication to providing top-notch optics align perfectly with our mission of empowering individuals in shooting sports. Together, we will continue to make a positive impact on the lives of new and experienced shooters."

With its focus on accuracy, durability, and innovation, Burris Optics has become a trusted name in the industry. Its products are built to withstand the rigors of the field and deliver exceptional performance every time. To learn more about Burris Optics and experience these exceptional products firsthand, we invite you to visit Shoot Like A Girl’s Bass Pro Shops and Cabela's tour locations. Stop by and discover the quality and innovation that Burris Optics brings to the world of hunting and shooting.

Together, SLG2, Inc. and Burris will continue to inspire and empower individuals to embrace shooting sports and create unforgettable experiences.

For more information about SLG2, Inc and its brands, please visit shootlikeagirl.com.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

About Burris

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.

SLG2, Inc. Celebrates 15-Year Milestone with a Legacy of Empowerment and Success

ATHENS, Ala. – January 23, 2024 – SLG2, Inc. has officially released its 15-year report and is proud to celebrate the incredible impact made during this time. Founded in 2008 by Karen Butler, SLG2, Inc. has become a trailblazer in the event marketing industry, delivering exceptional results through interactive experiences and reliable market research.

Reflecting on the journey, Butler shared, "Creating this report has reminded me of the tremendous impact SLG2 Inc. has had on me. It has brought back memories of the people I met along the way, and gratitude for my family, staff, and our partners who enabled me to take my idea and turn it into a company that makes such a difference in people's lives. I feel blessed to have so many incredible people and companies believe in our mission to empower people to participate in shooting sports with confidence."

The story of SLG2, Inc. began before its official establishment in 2008. Butler's vision to introduce women to shooting sports was born out of her own experience and new found confidence. Together with her husband, Todd, they sketched out ideas on napkins and sold pink t-shirts with the phrase, "I Shoot Like A Girl" at archery tournaments in Colorado.

Today, SLG2, Inc. consists of four successful brands that cater to different aspects of the shooting industry.

Shoot Like A Girl, established in 2008, offers women the opportunity to shoot a pistol, rifle, and bow in a safe controlled environment. It has become an iconic experience, utilizing a semi-tractor trailer virtual mobile range.

SLG2 Consulting, established in 2018, provides market research and consulting services to develop strategies for partners.

Hunt Like A Girl, established in 2020, empowers women through outdoor experiences, promoting the great outdoors.

Safe LivinG, established in 2023, focuses on personal security and firearm safety.

Over the past 15 years, Shoot Like A Girl has had the privilege of hosting more than 36,500 guests in their SLG2, Inc. experiences. Archery introductions served as the foundation of the company, with a significant percentage of guests expressing interest in purchasing a bow, only 36% of guests did not plan to purchase a bow and 17% already owned a bow.

Since the addition of firearms were introduced in the Shoot Like A Girl program in December 2013, there has been an increase in sales and planned purchases of firearms. A recent survey revealed that 41% of guests have purchased one or more guns following their experience. 27% of guests have expressed their intention to purchase a firearm, while 25% already owned one prior to their experience. An overwhelming 92% of guests reported a positive impact from their experience with SLG2, Inc.

As SLG2, Inc. celebrates its 15th anniversary, the company remains committed to its mission of empowering individuals to participate in shooting sports with confidence. With a legacy of success and a bright future ahead, SLG2, Inc continues to make a positive impact on the lives of countless individuals. The 15-year report can be viewed here.

For more information about SLG2, Inc and its brands, please visit shootlikeagirl.com.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

SLG2, Inc Announces 2024 Industry Day at the Range Attendance

SLG2, Inc Announces 2024 Industry Day at the Range Attendance

ATHENS, Ala. – January 17, 2024 – SLG2, Inc is thrilled to announce its attendance and exhibition at the 2024 Industry Day at the Range event. On January 22, 2024, SLG2, Inc will bring its two mobile ranges to Boulder City, Nevada to demonstrate its state-of-the-art military grade firearm simulator to those in attendance.

“Our mission has grown to provide women, men, families, and communities with the tools and knowledge to excel in shooting sports, and this event allows us to expand that lasting impact,” said Karen Butler, founder and president of SLG2, Inc. “I’m extremely proud of how much we’ve grown and am very excited to kick off 2024. Being able to showcase our mission to the media as well as top industry professionals is an amazing opportunity for Shoot Like A Girl and Safe LivinG.”

SHOT Show Industry Day at the Range is an exclusive one-day event held at the Boulder Rifle and Pistol Club, preceding the renowned SHOT Show. This annual gathering provides invited media and buyers unparalleled access to a wide range of brands and hundreds of manufacturers, showcasing the latest products in the hunting and outdoor market. Attendees have the unique opportunity to preview and test the hottest guns, gear, and gadgets before anyone else in the industry.

Last year, SLG2, Inc introduced Safe LivinG, a program designed to empower women, men, families, and communities with the confidence to live securely. Through interactive informational experiences and web resources, SLG2, Inc has reached a wider audience to promote safety and confidence in all aspects of life. Attendees are encouraged to visit the trailers during the event and witness firsthand the exceptional instruction and dedication of the team as they continue to provide people with the resources to build unmatched confidence in their shooting sports abilities. This year starts the process of blending the two iconic brands.

SLG2, Inc would like to express its gratitude to all the incredible partners and industry leaders who have supported its mission. The unwavering commitment to promoting safety and empowering individuals has been instrumental in the company’s success. See the 2024 Shoot Like A Girl and Safe LivinG tour schedule here.

For more information about Industry Day at the Range please visit shotshowrangeday.com. To learn more about Shoot Like A Girl’s mission, partners, resources and events, visit ShootLikeAGirl.com.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.