Shoot Like A Girl

SLG2, Inc President Karen Butler Named Woman of the Year by NRA Women

ATHENS, Ala. – January 10, 2024 – SLG2, Inc is proud to announce that Karen Butler, President of SLG2, Inc, has been honored with the prestigious NRA Women Golden Bullseye Award for Woman of the Year.

The Golden Bullseye award winners are carefully selected by a committee of NRA editors and veteran publications staff. This recognition highlights the dedication and commitment of SLG2, Inc’s leader to create a stronger camaraderie among women in the shooting sports community. This inclusive mindset has proven to be instrumental in overcoming opposition and fostering a supportive environment for all.

"I am deeply honored to receive the NRA Women Golden Bullseye Award for Woman of the Year," said Karen Butler, founder and president of SLG2, Inc. "This recognition is a testament to the incredible work being done by our talented SLG2, Inc team and our commitment to empowering women and families in the shooting sports community. I am grateful for the support of the NRA and their dedication to recognizing the achievements of women in our industry."

Under her leadership, the company's team of instructors has traveled across the country to Bass Pro Shops and Cabela's locations to share partner products and provide an interactive learning experience. This past year marked the 15th anniversary of their impactful tour. In 2023, Karen expanded the SLG2, Inc mission by launching Safe LivinG, an initiative that empowers men, women, and families to enhance their personal security with an emphasis on firearm safety.

“Karen Butler who, since 2008 when she created Shoot Like a Girl, made it her mission to empower women to ‘participate in shooting sports with confidence.’ When it comes to getting women involved in the firearm and hunting community, Karen has continuously helped to right an imbalanced ship,” wrote NRA Women. “Through her efforts she has inspired thousands of once-hesitant women to transform themselves into confident gun owners and hunters, launching them on their own journeys to becoming responsible for their own personal safety and that of their families.”

Karen Butler's well-deserved recognition with the NRA Women Golden Bullseye Award is a testament to her unwavering dedication to empowering women in the shooting sports industry. SLG2, Inc continues to change lives one shot at a time, and their commitment to inclusivity and confidence-building remains at the forefront of their mission.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

SLG2, Inc Celebrates Success in Q3 2023

ATHENS, Ala. – November 13, 2023 – SLG2, Inc. has officially released its impressive 2023 3rd Quarter Report, highlighting its commitment to delivering exceptional experiences to guests, showcasing top-notch products from manufacturer partners, and collaborating with Bass Pro Shops and a variety of leading partners has resulted in another quarter of remarkable achievements.

As SLG2, Inc approaches the end of its milestone 15th year in business, the company is grateful for the trust its industry partners have placed in them to market their products. The number of people participating in shooting sports with confidence continues to grow, and SLG2, Inc is proud to be a part of that.

“In the third quarter of 2023, we welcomed over 1,500 signed-in guests at nine extraordinary events. These events included a thrilling NASCAR race, a Professional Bull Riding rodeo and an exclusive Bass Pro Shops Club Experience,” said Karen Butler, founder and president of SLG2, Inc. “Our dedication to providing unforgettable experiences for shooting sports enthusiasts and outdoor enthusiasts alike has been a key driver of continued success.”

One of the highlights of the quarter was the presentation of the Excellence in Safety Award. This prestigious award recognizes companies that go above and beyond in ensuring the safety of their products and promoting overall safety. GSM Outdoors was honored with the 3rd Quarter Award for their unwavering commitment to safety equipment.

SLG2, Inc also collaborated with Vortex Optics to host a Bass Pro Shops and Cabela's Club Experience in Barneveld, WI, exclusively for eight club members. This unique event allowed participants to explore the world of shooting sports with the support of industry-leading experts.

The SLG2, Inc mobile ranges have been hitting the road, traveling through 21 states and covering an impressive distance of 8,345 miles. It was found that 35% of guests shot firearms frequently before their experience, while 44% had never shot archery before. The report also revealed guests' intentions to purchase firearms and bows, with 66% committed to firearms purchases.

The Q3 report also revealed statistics about SLG2, Inc's guests. Notably, there was a continued increase in guests over 50 years old, with 53% of guests falling into the highest brackets of disposable income. The report also highlighted the diverse ethnicity and gender representation among guests, showcasing the inclusive nature of shooting sports.

The report showcased the impact of SLG2, Inc's experiences on guests' attitudes towards firearms and archery. A significant 28% of guests reported an improved attitude/opinion of firearms, while 68% already had a positive attitude towards firearms prior to their experience with SLG2, Inc. Additionally, 28% of guests recruited other people to try shooting sports, further expanding the reach and impact of SLG2, Inc's initiatives.

“It was a great experience and the ladies were awesome. I have my conceal carry already and own a handgun. My friend did not,” said Shoot Like A Girl guest. “We did it twice and she is now going to buy a pistol and complete her conceal carry course!”

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

Shoot Like A Girl Hosts Free Shooting Sports Experience at Bass Pro Shops and Cabela’s in Glendale, AZ for 15-Year Expansion Tour

ATHENS, Ala. – November 1, 2023 – Shoot Like A Girl®, a brand of SLG2, Inc, is bringing their 2023 15-Year Expansion tour to Bass Pro Shops and Cabela’s in Glendale, AZ this weekend for an interactive event that introduces women and their families to shooting sports in a fun, safe and comfortable atmosphere. New and experienced shooters and their families are invited to stop by the Shoot Like A Girl trailer in front of Bass Pro Shops and Cabela’s on Saturday, November 4 from 9 a.m. to 6 p.m. and Sunday, November 5 from 10 a.m. to 3 p.m.

The Shoot Like A Girl team was onsite at Bass Pro Shops in Chattanooga, TN October 14 and 15, 2023 with 179 signed in guests. Shoot Like A Girl was also honored to be part of the historic Grand Opening for Smith & Wesson in Maryville, TN. Although the trailer was not present, the team had the pleasure of meeting many of the 500 guests in attendance. The event was a testament to the impact Shoot Like A Girl has on empowering women and providing them with the knowledge and skills necessary to excel in the shooting sports.

“We have had a tremendous year bringing the Shoot Like A Girl trailer to Bass Pro Shops and Cabela’s locations across the country,” said SLG2, Inc President Karen Butler. “Thanks to all of our amazing partners, we were able to impact the lives of women, men, families and entire communities to instill confidence in their shooting sports abilities.”

What to Expect

Both new and experienced shooters are encouraged to stop by the Shoot Like A Girl mobile range event to learn more about ways to get involved in shooting sports. Inside the mobile range, using a military-grade firearm simulator which provides immediate recoil, impact and sound feedback, guests who are 18 years of age or older will gain confidence through handling and shooting a handgun and long gun at this immersive event. Guests will also be supported by archery coaches through a live archery demonstration, allowing attendees to experience archery firsthand and learn more about the sport through hands-on instruction.

Shoot Like A Girl strives to empower women through shooting sports demonstrations and events while opening a discussion surrounding sports and outdoors. Attendees are encouraged to bring their families and children to discuss and learn more about firearm safety in a comfortable and controlled environment. No experience is necessary to participate in this free event, and all equipment is provided to guests upon their arrival.

At the Shoot Like A Girl gun counter outside of the mobile range, visitors are welcome to compare a variety of disassembled firearms, including revolvers, semi-automatic pistols, shotguns and rifles. Additional products form corporate partners will be on display, including optics, conceal carry bags, holsters, TrueTimber camouflage, SABRE pepper spray products and much more. A full list of partners is available online.

About SLG2, Inc.

Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.