WESTFIELD, Massachusetts – January 14, 2025 – Savage Arms®, an iconic firearm manufacturer, brings new and exciting firearms to the 2025 Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas (booth #12821), January 21-24, 2025. Savage will also be in attendance at Industry Day at the Range in Boulder City, N.V. on January 20, 2025, to give media members a hands-on experience with Savage’s new products.
Savage Arms continued its investment in today’s hunters, firearm owners and competitive shooters with several new product introductions in 2024 and will not slow down in 2025. Savage fans and followers have seen the brand expand into new categories, continue to offer improved platforms for all disciplines and change the way modern firearms are designed, developed and brought to market. Major introductions in 2024 included the Stance XR, Revel, AXIS family of rifles and 110 PPR.
“Savage Arms is devoted to delivering high-quality firearms that enhance the shooting experience,” said Beth Shimanski, Director of Marketing at Savage Arms. “We are thrilled to participate in the SHOT Show and Industry Day at the Range, where our customers and so many media members, ambassadors and influencers can get their hands on all of our new products.”
The REVEL is a sleek, modern take on the classic lever action rimfire rifle. Crafted with precision engineering and advanced materials, this rifle embodies a fusion of tradition and innovation with a streamlined design featuring a contoured walnut stock. The lever action mechanism delivers smooth and reliable cycling, while the crisp trigger ensures precise shot placement. Simple, toolless take-down makes this the new go-to backpack rifle. Equipped with a tubular magazine, the REVEL offers ample firepower for plinking or small game hunting.
A few other headliners in the lineup at the range and on the show floor include the recently introduced 110 PPR and Axis Lineup. The 110 PPR is a true standout among hunting rifles, crafted for those who spend time pursuing big game. The 110 PPR features the proven 110 action that incorporates a lightweight stainless steel receiver and is coated with Magpul OD Green Cerakote, providing excellent durability and corrosion resistance. The newly designed fluted bolt body with Blackout Cerakote coating further reduces friction, enhancing the rifle's overall performance. The upgraded bolt head utilizes dual extractors with an enhanced extractor for reliability, even in the most challenging conditions.
The extended line of AXIS rifles showcases 20 new or updated models that cater to the diverse needs of hunters and shooters, including left-hand and compact models. AXIS XP, AXIS 2, AXIS 2 XP, AXIS 2 XP HARDWOOD and AXIS 2 PRO all bring something new and improved to the woods and the range.
Invited media members are encouraged to contact Jackson Crawford (jackson@murrayroadagency.com) to schedule a time to meet with the Savage Arms team during Industry Day or SHOT Show.
For more information about Savage Arms and its extensive line of leading firearms, visit savagearms.com.
Media Contact: Tim Brandt, Murray Road Agency
Email: pr@savagearms.com
About Savage
Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world’s largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.