Savage Arms

Savage Arms® Expands R3 Efforts, Commitment

WESTFIELD, Massachusetts – June 2, 2023 – Savage Arms recently attended and participated in the 2023 National R3 Symposium in Albuquerque, New Mexico May 22-25, 2023. The event was delivered by The Council to Advance Hunting and the Shooting Sports and attended by hundreds of representatives of state/national agencies, non-governmental organizations (NGO) and hunting, shooting, sports, fishing and outdoor industries across the country. In addition to contributions at the event, Savage’s commitment to R3 is significant and ever-growing.

Savage partners with many organizations that engage in boots-on-the-ground R3 efforts. The company is proud to work in tandem with entities that focus on conservation, mentorship and education. Several Savage partners run unique programming to educate new hunters and shooters, have women-led chapters, host youth events and mentored hunts and more.

Savage Digital Marketing Specialist Kristin Boeshart spoke on the Industry Engagement in R3 Panel at the recent event. Facilitating relationships between industry and NGO/agency professionals on the R3 front is a constant topic of conversation. To accurately contribute to this conversation, the panel of industry professionals discussed current efforts and sparked some new ideas for creative partnerships moving forward.

“Everyone in the R3 community is marching towards the same goal – to preserve the future of hunting and shooting sports,” said Boeshart. “We’re committed to doing our part by bringing innovative new products to the market, creating educational content and partnering with organizations that share our values. The outdoors is for everyone, and we have the opportunity to shout it from the mountaintop through our platforms.”

“We were honored by the invitation to participate in the Industry Engagement panel discussion. We came away with many new ideas to recruit, retain and reactivate hunters and shooters. We hope R3 practitioners at state agencies and non-government organizations find value in what industry brands and manufacturers like Savage bring to the table. Attending and speaking at the 2023 National R3 Symposium was a great opportunity for us to learn more about what challenges the R3 community is facing and how Savage can be a better partner.”

New product innovation has always been a driving force at Savage, especially when it comes to improving the user’s experience with the company’s firearms. Adjustability features, different stock sizes, a broad range of price points, dozens of chambering options are all ways Savage works to better set up the firearm for any hunter or shooter—and thus grow the community.

One of the biggest barriers across the R3 journey is hunters and shooters not feeling comfortable or confident in their abilities. Savage’s goal in creating video and blog content is to educate its audience and address questions that someone may have at any point in their R3 path. Savage has a vast library of articles and videos that detail instructions on how to operate and maintain a Savage firearm, shooting tips, hunting tactics and more. Savage is also telling the stories of hunters and shooters, their journeys, what motivates them, the stories of organizational partners and how they’re making an impact.

To learn more about Savage's extensive commitment to R3, see below. For more on the company’s complete line of leading firearms, visit savagearms.com.

https://savagearms.com/blog?p=youth-trap-shooting-and-its-impact-on-the-shooting-sports

https://savagearms.com/blog?p=outdoor-mentors-the-importance-of-giving-back

https://savagearms.com/blog?p=land-access-game-changing-tips

https://savagearms.com/blog?p=nrl22-101-how-to-get-started-in-nrl22

https://savagearms.com/blog?p=how-to-determine-eye-dominance-and-deal-with-cross-dominance

https://savagearms.com/blog?p=choke-tubes-a-beginners-guide

https://savagearms.com/blog?p=fitment-why-rifle-fit-matters

https://savagearms.com/blog?p=under-wing-hunting-for-conservation-and-sustainability

https://savagearms.com/blog?p=under-wing-a-great-hunting-adventure

Media contact: Tim Brandt, Murray Road Agency

E-Mail: tim.brandt@murrayroadagency.com

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

Savage Arms® Expands Jones & Company Sales Representation Responsibilities

WESTFIELD, Massachusetts – May 26, 2023 – Savage Arms has relied on Jones & Company for sales representation for more than 35 years and has expanded the company’s territory in 2023. Jones & Company will now handle the Midwest and Western states for Savage arms, while retaining Southern and TALO state responsibilities as well.

Savage Arms has spent decades delivering new firearms for shooters and hunters across the country. In the last five years, the storied manufacturer has delivered innovative new products to additional categories while reaching new heights in sales. The brand’s portfolio features high-quality, reliable and advanced firearms for the competitor, hunter, shooter, defender, plinker and general firearms owner.

“Jones & Company has been essential to Savage Arms for more than three decades,” said Vice President of Sales and Marketing Rob Gates. “Their history with our brand and shared success has not blurred their focus or wavered their commitment to servicing our retailers in key areas. Adding new territory to their responsibilities will allow a new focus and further the commitment to our customers and consumers.”

Jones & Company’s capabilities were a key driver in this decision. The team possesses the talent, high-level account management, technology and product knowledge needed for growth. Jones & Company offers the complete package of analytics, excellent customer service, deep-rooted relationships, professional presentation skills and an expansive team of professionals to handle the diverse and growing Savage brand and product lines.

“Savage Arms was the first vendor Jones & Company began representing in 1983,” said Aaron Cordero, Senior Vice President & Principal of Jones & Company. “We are proud of our success together and excited to expand our coverage in the Midwest and Western states. We look forward to growing our business together.”

To learn more about Savage's extensive line of leading firearms, visit savagearms.com.

Media contact: Tim Brandt, Murray Road Agency

E-Mail: tim.brandt@murrayroadagency.com

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

Savage Arms® Announces Licensing Program Updates

WESTFIELD, Massachusetts – May 23, 2023 – The Savage Arms licensing program, in partnership with the Group 3 Holdings licensing group, remains on track to be available in the 4th quarter of 2023. The new line is comprised of hunting apparel, camping equipment and lifestyle apparel. The licensing team is now taking meetings with key retailers/customers and the full assortment will be in stores in the spring of 2024.

“Our licensing program is progressing nicely and will get the Savage brand into several new categories,” said Beth Shimanski, Director of Marketing at Savage Arms. “The development and licensing teams have done a great job aligning our brand with high-performance and premium gear for hunters, campers and anyone who enjoys the outdoors. And the lifestyle pieces with their premium fabrics and designs will garner attention from anyone.”

Several new lines/items including basecamp products, technical hunting apparel, sportswear, non-technical apparel, functional bags and storage products were on display at the 2023 Shooting, Hunting and Outdoor Trade (SHOT) Show. Interest has been high and the first items will be for sale online in the fall of 2023.

To learn more about Savage's extensive line of leading firearms, visit savagearms.com.

For more information on this licensing partnership, or to set up meetings, contact Group 3 Holdings through marygleason@group3holdings.com.

Media contact: Tim Brandt, Murray Road Agency

E-Mail: tim.brandt@murrayroadagency.com

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.